Case Study05 / 16

Luminate Bank

See how Housetop is helping a Luminate Bank mortgage team build brand awareness, strengthen advisor visibility, and establish a trusted presence.

  • Social Media Management
  • Personal Brand Development
  • Content Creation
  • Marketing Consulting
Luminate Bank logo on a dark blue background
Fig. 05Luminate Bank
Client
Luminate Bank
Scope of Work
  • Social Media Management
  • Personal Brand Development
  • Content Creation
  • Marketing Consulting

01The Opportunity

Luminate Bank is a national banking institution that works with mortgage professionals and affiliate partners across the country. As a leading mortgage team transitioned from another national lender to Luminate, they needed to quickly establish credibility, visibility, and local market awareness in Central Kentucky under the new brand.

The Luminate Bank mortgage team in Central Kentucky
A Luminate Bank mortgage loan officer presenting the mortgage process

Housetop partners with the team to support the transition while positioning their mortgage advisors as trusted local experts. Through content creation, personal brand development, and ongoing marketing support, we continue to help strengthen their presence in the region and create consistency across their outreach efforts.

02The Process

Housetop is creating a localized marketing strategy focused on brand awareness, relationship-building, and advisor visibility. Our efforts center around developing consistent content, strengthening personal brands, and helping the team establish a recognizable presence and recruiting platform under the Luminate name.

Green social media apparel mockup: hoodie and cap with logo, plus matching promotional graphic tiles.
A Luminate Bank mortgage loan officer meeting with clients

03The Solution

By creating consistent content and elevating the personal brands of individual mortgage advisors, the team has been able to strengthen awareness, build trust, and create momentum under the new brand.

White and green LANDCAL semi-truck with trailer on road, logo on side against blue sky

Housetop continues to serve as an ongoing marketing partner as the team expands its presence and influence throughout the region.

Green-and-white Alandal brand stationery mockup with letterhead, envelope, and business card
Landcal logo variations on navy, green, blue, and mint backgrounds with text samples
Growth Diagnostic · Free · About 5 min

Get a clearer starting point for your next stage of growth.

Start the Conversation →Take the Free Growth Diagnostic
What other clients sayAdam BayneImmanuel Baptist ChurchRead the case study →See more reviews on Google ↗ (opens in a new tab)
Incredible experience with Housetop Marketing and Design. They captured our vision and elevated it even further. From start to finish, they went above and beyond.
Trusted by
Marketing Consultation

Let’s talk about your growth.

Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.

  • An outside perspectiveA fresh look at your current marketing approach.
  • Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
  • Clear next stepsExplore what moving forward could look like for your business.

Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.

hello@housetopmarketing.com
Based in Lexington, KY · Serving Businesses Nationwide

Not ready for a conversation? Take the free Growth Diagnostic (about 5 minutes)

Free guide · 5-minute read

5 Reasons Your Business Isn’t Growing Like You Want

You probably don’t need more marketing.