Case Study15 / 16

Immanuel Baptist Church

Learn how Housetop created a memorable children's ministry brand that helps iKids connect with families and support ministry growth.

  • Brand Strategy
  • Ministry Messaging
  • Logo Design
  • Brand Identity Development
  • +5
Fig. 15Immanuel Baptist Church
Client
Immanuel Baptist Church
Scope of Work
  • Brand Strategy
  • Ministry Messaging
  • Logo Design
  • Brand Identity Development
  • Environmental Branding
  • Signage Design
  • Print Collateral
  • Brand Guidelines
  • Launch Materials
Read more

01The Opportunity

As Immanuel Baptist Church continued investing in the next generation, leadership recognized an opportunity to create a stronger, more cohesive identity for its children’s ministry. While iKids was already making a meaningful impact on children and families, its visual identity lacked cohesion with the church’s overall brand.

The church wanted a brand that would be engaging for children, trusted by parents, and flexible enough to be implemented across classrooms, events, communications, and ministry environments.

The goal wasn’t simply to design a logo: it was to create a recognizable identity that reflected the energy, excitement, and mission of the ministry. Leadership sought a brand that would help families quickly connect with iKids while creating a more unified experience throughout the church.

02The Goal

We partnered with Immanuel Baptist Church to develop a comprehensive brand identity for iKids that could serve as the foundation for future ministry communications and experiences.

Icons showing location markers, environmental elements, and route visuals in bright colors.

03The Solution

The project included strategic discovery, messaging development, logo design, visual identity creation, and supporting brand assets. The resulting identity was designed to feel welcoming, energetic, and approachable while remaining consistent with the values and mission of the church. The new iKids brand provided Immanuel Baptist Church with a stronger platform for engaging children and families while creating greater consistency across ministry communications and environments.

Infographic of four Christian disciplines: worship, study, prayer, and service, with simple icons.
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Incredible experience with Housetop Marketing & Design. They captured our vision and elevated it even further. From start to finish, they went above and beyond.
Adam Bayne, Immanuel Baptist Church
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