Be the answer when customers ask ChatGPT.
Millions of people now ask ChatGPT what to buy, who to hire, and where to go. Ads on ChatGPT put your business in front of them in that moment, as a clearly labeled sponsored placement beside the answer. We plan, build, and manage your ChatGPT campaigns, and our team continually researches the next AI platforms opening to advertisers.
This capability can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope.
Why advertise on ChatGPT
Conversations with AI assistants are becoming a starting point for buying decisions. Advertising there is new, and early, careful advertisers have room to learn and stand out.
- 01
High-intent moments
People describe exactly what they need in their own words. Your ad can appear when the conversation shows real interest in what you offer.
- 02
A new channel, early
Ads on ChatGPT are still new. Businesses that learn the format now build experience before the space becomes crowded.
- 03
Clearly labeled
Ads appear as sponsored placements separate from ChatGPT’s answer, so your message reaches people without pretending to be the answer.
- 04
Privacy-conscious matching
Ads are matched using anonymized signals, and OpenAI does not share users’ personal data with advertisers.
- 05
Complements search
ChatGPT ads work alongside Google Ads and SEO, covering the growing share of research that starts in AI assistants.
- 06
Measured against your goals
We connect campaigns to the actions that matter on your website, so you can judge the channel on results, not novelty.
What ChatGPT ads management includes
Ad spend is paid directly to the platform and is separate from our management work. Availability, formats, and targeting are set by OpenAI and are changing quickly; results aren’t guaranteed.
- 01
Fit and readiness
Whether ChatGPT advertising makes sense for your business, audience, and goals right now, and what to test first.
- 02
Campaign setup
Account, campaigns, budgets, and targeting set up in OpenAI’s ad tools, within the platform’s policies.
- 03
Conversational creative
Ad copy and assets written for conversations, so your message reads naturally beside an AI answer.
- 04
Landing experiences
Pages that pick up where the conversation left off and make the next step clear.
- 05
Measurement
Tracking the inquiries and sales that ChatGPT ads drive, within platform capabilities and consent requirements.
- 06
Testing and reporting
Structured tests of messages and audiences, with plain-language reporting on what is working.
ChatGPT ads and AI search visibility
ChatGPT ads
Sponsored placements you pay for, shown beside ChatGPT’s answers when the conversation is relevant. Covered on this page.
AI search visibility
Being mentioned and recommended in AI answers themselves, earned through strong content and reputation. Covered by our SEO services.
How we run ChatGPT campaigns
- 01
Assess fit
Decide whether, where, and how ChatGPT ads fit your marketing and growth plan.
- 02
Build
Set up campaigns, conversational creative, and measurement.
- 03
Launch and learn
Start with focused tests and watch spend and lead quality closely.
- 04
Refine and expand
Scale what works and bring in new AI platforms as they open to advertisers.
Researching what comes next.
ChatGPT is the first major AI assistant to open its conversations to advertisers, and it won’t be the last. Our team continually researches emerging ad platforms inside large language model products, testing new formats as they become available.
When a new AI platform opens to advertisers, we evaluate whether it fits your audience and goals, and bring it into your plan only when it makes sense.
- ChatGPT ads planning and management
- Ongoing research into emerging LLM ad platforms
- Connected to your search, social, and SEO strategy
How this fits into your partnership
AI Advertising can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope. It works alongside the other capabilities in your package, guided by your marketing and growth plan.
01How do ads work on ChatGPT?
Ads appear as clearly labeled sponsored placements alongside ChatGPT’s responses, separate from the answer itself. They are shown to logged-in adult users on ChatGPT’s free and lower-cost tiers in supported countries; paid tiers remain ad-free.
02Do ads change what ChatGPT says?
No. OpenAI keeps ads separate from ChatGPT’s answers, and advertisers do not influence the response. That is why earning visibility in the answers themselves is a separate effort, covered by our SEO and AI search work.
03Is ChatGPT advertising right for my business?
It depends on your audience, offer, and how people research what you sell. We’ll give you an honest recommendation, and if it isn’t a fit yet, we’ll tell you.
04What about other AI platforms?
Our team monitors and researches emerging ad platforms inside AI assistants. As new ones open to advertisers, we evaluate them and recommend the ones that fit your goals.
05Is AI advertising included in a Growth Partnership?
It can be, depending on your selected package, business priorities, and agreed scope.
Let’s talk about your growth.
Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.
- An outside perspectiveA fresh look at your current marketing approach.
- Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
- Clear next stepsExplore what moving forward could look like for your business.
Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.