Email marketing that makes the most of the relationships you’ve already built.

We help businesses plan and create email communications that keep customers informed, support campaigns, and give people a clear reason to take the next step.

This capability can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope.

Based in Lexington, Kentucky · Serving clients nationwide

When email deserves more attention

If one of these describes your business, this work likely belongs in your growth plan.

  • 01

    Your customer list goes unused between busy seasons.

  • 02

    Emails go out when there’s time, without a plan.

  • 03

    Your email campaigns aren’t coordinated with the rest of your marketing.

  • 04

    Messages don’t look or sound like the rest of your brand.

How email work runs

  1. 01

    Understand

    Your audience and what you want email to do.

  2. 02

    Plan

    The messages, timing, and how they connect to other campaigns.

  3. 03

    Create and send

    Write, design, and coordinate delivery.

  4. 04

    Review and improve

    Learn from each send and adjust.

What email marketing includes

Segmentation and automation are scoped to your platform and goals. We don’t promise specific deliverability outcomes.

  • 01

    Goals and planning

    Email goals, audience needs, and a campaign plan.

  • 02

    Messaging and design

    Copy and design that fit your brand.

  • 03

    Updates

    Product, service, or organizational news your customers should hear about.

  • 04

    Coordination

    Timing email with your wider marketing activity.

  • 05

    Review

    Looking at performance and making sensible improvements.

Client work

Email work

How this fits into your partnership

Email Marketing can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope. It works alongside the other capabilities in your package, guided by your marketing and growth plan.

Email Marketing FAQ

Common questions

Have a question that isn’t here?

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  1. 01Can you use our existing email platform?

    Usually, yes. We work in the platform you already use where possible, and can recommend changes if it’s holding you back.

  2. 02Can you help with copy and design?

    Yes. We write and design emails that match your brand and give readers a clear next step.

  3. 03How does email connect to other campaigns?

    We plan email alongside your other marketing, so announcements, promotions, and content reach customers through every channel at the right time.

  4. 04Is automation part of the engagement?

    It can be, depending on your platform and goals. We agree on any automation as part of the scope.

Marketing Consultation

Let’s talk about your growth.

Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.

  • An outside perspectiveA fresh look at your current marketing approach.
  • Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
  • Clear next stepsExplore what moving forward could look like for your business.

Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.

hello@housetopmarketing.com
Based in Lexington, KY · Serving Businesses Nationwide

Not ready for a conversation? Take the free Growth Diagnostic (about 5 minutes)

Free guide · 5-minute read

5 Reasons Your Business Isn’t Growing Like You Want

You probably don’t need more marketing.