Case Study04 / 16

Act2EV

See how Housetop helped Act2EV establish its positioning, marketing strategy, and sales process through fractional CMO leadership.

  • Fractional CMO Leadership
  • Marketing Strategy
  • Brand Positioning
  • Messaging Development
  • +4
Electric vehicles charging at an Act2EV station, with the line “Turn your lot into a profit center”
Fig. 04Act2EV
Client
Act2EV
Scope of Work
  • Fractional CMO Leadership
  • Marketing Strategy
  • Brand Positioning
  • Messaging Development
  • Social Media Strategy
  • Sales Process Development
  • Customer Journey Mapping
  • Marketing Consulting
Read more

Building the Marketing Foundation for a California EV Startup

01The Opportunity

Act2EV was trying to pave a trail in commercial EV charging infrastructure, engineering, permitting, and construction. Like many startups, however, they faced a familiar challenge: translating industry expertise into a scalable marketing and sales engine.

Rather than simply increasing marketing activity, the opportunity was to establish a strong foundation for growth: clarifying the company’s positioning, identifying its ideal customers, creating a repeatable sales process, and developing a marketing strategy capable of supporting long-term expansion.

02The Process

Throughout the engagement, we worked as an extension of the leadership team: helping prioritize initiatives, organize execution, and align marketing efforts with the company’s growth goals.

Billboard for Greater Kentucky with slogan “Where friendly faces meet financial futures” and a woman on the right

03The Solution

By combining Fractional CMO leadership with hands-on execution, we helped move an early-stage startup into a company with a clear marketing direction, stronger market positioning, and improved systems for attracting and converting new business.

Act2EV project image

Today, Act2EV has a marketing foundation built to support continued growth, allowing leadership to focus on scaling the business with confidence while marketing and sales work together toward the same objectives.

Couple hugging in a bright home with boxes; mortgage service ad from Greater Kentucky Credit Union
Greater Kentucky branded stationery set in green, gray, and white with logo and letterhead
Growth Diagnostic · Free · About 5 min

Get a clearer starting point for your next stage of growth.

Start the Conversation →Take the Free Growth Diagnostic
What other clients sayJody AkersAkers Lawn Care and LandscapingRead the case study →See more reviews on Google ↗ (opens in a new tab)
Housetop is the best thing to ever happen to our company. They have relieved so much stress and anxiety from us. Now we can focus on growing and meeting our new clients.
Trusted by
Marketing Consultation

Let’s talk about your growth.

Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.

  • An outside perspectiveA fresh look at your current marketing approach.
  • Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
  • Clear next stepsExplore what moving forward could look like for your business.

Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.

hello@housetopmarketing.com
Based in Lexington, KY · Serving Businesses Nationwide

Not ready for a conversation? Take the free Growth Diagnostic (about 5 minutes)

Free guide · 5-minute read

5 Reasons Your Business Isn’t Growing Like You Want

You probably don’t need more marketing.