Social media management that gives your presence a clear purpose.

We help businesses turn their expertise, people, and work into a more consistent social presence, with content built around what customers need to understand and why they should care.

This capability can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope.

Based in Lexington, Kentucky · Serving clients nationwide

Video that gets watched

+13,020,000+

video views for one client in a single quarter.

Dock Solutions of Kentucky, Q1 2026: 9.96 million views on Instagram and 3.06 million Facebook reel views. Across our clients, from paving companies to consumer brands, video views reach into the tens of millions.

  • 9.96MInstagram views in Q1 2026Dock Solutions of Kentucky
  • 731%increase in Facebook video views in 6 monthsRight Angle Home Services
  • 261%year-over-year increase in Instagram video views in 3 monthsLexington Rescue Mission

When social needs a plan

If one of these describes your business, this work likely belongs in your growth plan.

  • 01

    Posting happens when someone has time, rather than following a consistent plan.

  • 02

    Your best work and people rarely make it onto your channels.

  • 03

    You’re on several platforms without knowing which ones matter.

  • 04

    Your internal team needs help keeping social consistent.

Client work

Social and storytelling work

How social management works

  1. 01

    Understand

    Your audience, brand, and what people need to know about you.

  2. 02

    Plan

    A practical content plan with themes and a realistic rhythm.

  3. 03

    Produce and publish

    Create and publish the agreed content after your approval.

  4. 04

    Review

    See what resonates and what deserves more attention.

What’s included

This page covers organic social content and management. Paid campaigns are covered under Social Media Advertising. Posting volume and community management are agreed with each client.

  • 01

    Channel priorities

    Choosing platforms based on your audience and goals.

  • 02

    Content themes

    Themes and a plan built around your expertise and work.

  • 03

    Content coordination

    Photography, video, writing, and design for your posts.

  • 04

    Publishing

    Posting according to the agreed scope and approval process.

  • 05

    Review

    Engagement and business-relevant signals, reviewed regularly.

Client reviewMichael LittleCEO of Greater Kentucky Credit UnionRead the case study →See more reviews on Google ↗ (opens in a new tab)
GTKY has worked with Housetop since June 2024, and we’ve been thrilled with the results. Our Google presence, website, and social media have all seen noticeable improvements.

How this fits into your partnership

Social Media Management can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope. It works alongside the other capabilities in your package, guided by your marketing and growth plan.

Social Media Management FAQ

Common questions

Have a question that isn’t here?

Start the Conversation →
  1. 01Can you work with our internal team?

    Yes. We can plan and produce content with your team, handle publishing, or support the people who already manage your channels.

  2. 02Do you create the content?

    Yes. We coordinate writing, design, photography, and video for your social content, within the agreed scope.

  3. 03Which platforms should we use?

    The ones your customers actually use. We recommend platforms based on your audience and goals rather than being everywhere.

  4. 04Does this include paid advertising?

    No. Paid campaigns are a separate service. See Social Media Advertising for how we handle them.

Marketing Consultation

Let’s talk about your growth.

Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.

  • An outside perspectiveA fresh look at your current marketing approach.
  • Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
  • Clear next stepsExplore what moving forward could look like for your business.

Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.

hello@housetopmarketing.com
Based in Lexington, KY · Serving Businesses Nationwide

Not ready for a conversation? Take the free Growth Diagnostic (about 5 minutes)

Free guide · 5-minute read

5 Reasons Your Business Isn’t Growing Like You Want

You probably don’t need more marketing.