Build the foundation before you spend more on marketing.
Every Growth Blueprint starts with a complete audit of your current marketing. From there, we clarify who you serve, the message they need to hear, and how your brand is positioned for them, then build a marketing and growth plan that puts that message in the right places.
Audit, foundation, plan.
Three stages, built around your business and your leadership team.
- 01
Audit your current marketing
We examine your brand, website, marketing channels, and sales follow-up to understand how the pieces work together. You get a clear picture of what to keep, what to improve, and where the greatest opportunities lie.
Included- Marketing System Audit
- 02
Establish your marketing foundation
We clarify who you need to reach, why they should choose you, and how to communicate your value. That foundation gives your brand, website, and campaigns a shared direction.
Included- Market Positioning
- Messaging
- 03
Define your plan for growth
We turn those findings into an actionable roadmap with clear priorities, a sequence for the work, and measures of success. You know what to do next, why it matters, and where to focus your investment.
Included- Marketing Roadmap
- Measures of success
You receive a marketing and growth plan built for your business. Supporting deliverables, such as a 90-Day Action Plan and a One-Year Growth Plan, are agreed before we begin. The plan can identify brand or website projects worth doing; producing them is scoped separately. The Blueprint is a defined planning engagement that can stand on its own. Your team or current partners can put the plan to work, or you can hire Housetop to execute it.
When a plan comes first
If one of these describes your business, a Growth Blueprint is a good place to start.
- 01
Marketing money is spread across efforts that don’t add up to a clear result.
- 02
Your team has more ideas than priorities.
- 03
You’re entering a new market or changing who you serve.
- 04
The business has outgrown how it is positioned.
- 05
You’re not certain your message is reaching the right audience.
Where the Blueprint fits
The Blueprint can stand on its own. When you want our team to put the plan to work, a monthly Growth Partnership is how you hire us to execute it.
- 01
Marketing Consultation
A complimentary, one-hour meeting with your key decision-makers about your goals, constraints, and whether we’re the right fit.
- 02
Housetop Growth Blueprint
Our proprietary process to audit your marketing, clarify your foundation, and establish a marketing and growth plan for your business.
- 03
Growth Partnership
A monthly engagement through which you hire our team to execute, measure, and refine the plan.
GTKY has worked with Housetop since June 2024, and we’ve been thrilled with the results. Our Google presence, website, and social media have all seen noticeable improvements.
Strategy behind the work
- 01 · Greater Kentucky Credit Union
Greater Kentucky Credit Union
A strategic planning and audit process, with stakeholder conversations and workshops, produced the marketing roadmap and messaging framework behind the Think Greater platform.
See the project → Greater Kentucky Credit Union - 02 · Right Angle Home Services
Right Angle Home Services
Strategic planning aligned leadership around a common vision and set the roadmap for messaging, the website, and ongoing marketing.
See the project → Right Angle Home Services
01What do we receive through the Growth Blueprint?
The Growth Blueprint audits your current marketing, establishes your positioning and messaging, and produces a marketing and growth plan custom to your business. It identifies priorities, sequences the work, and defines how progress will be measured. The depth and supporting deliverables are agreed before we begin.
02Does the Blueprint include a new brand or website?
No. The plan can identify brand or website projects worth doing, but producing them is separately scoped. You can hire us for those projects, or for monthly execution through a Growth Partnership.
03Can we hire Housetop for the Blueprint without a monthly partnership?
Yes. The Growth Blueprint is a defined planning engagement that can stand on its own. Buying it doesn’t commit you to a Growth Partnership.
04Can our team implement the plan?
Yes. The Blueprint is written so your team or current partners can act on it. Most clients choose to hire Housetop to execute it through a monthly Growth Partnership, so the team that built the plan stays involved in carrying it out.
05How involved is our team?
Your leadership team is part of the process: sharing goals and context, taking part in working conversations, and reviewing the plan as it takes shape.
06How is this different from the Growth Diagnostic or a Marketing Consultation?
The Growth Diagnostic is a free online self-assessment. A Marketing Consultation is a complimentary, one-hour meeting to discuss your goals and whether we’re the right fit. The Growth Blueprint is the paid planning engagement that produces your plan.
Let’s talk about your growth.
Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.
- An outside perspectiveA fresh look at your current marketing approach.
- Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
- Clear next stepsExplore what moving forward could look like for your business.
Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.