Fractional CMO services: experienced marketing leadership, connected to the work.
When your business needs senior marketing direction without adding a full-time executive role, Housetop helps set priorities, coordinate the people involved, and connect marketing decisions to your business goals.
CMO-level leadership is central to every Growth Partnership; your package determines its scope and level of support.
When a fractional CMO makes sense
If one of these describes your business, this work likely belongs in your growth plan.
- 01
The owner still directs every marketing decision.
- 02
An internal marketer needs senior guidance and clearer priorities.
- 03
Agencies and specialists need coordination around one plan.
- 04
The business is growing or changing and needs stronger marketing direction.
What a fractional CMO is
A fractional chief marketing officer (CMO) provides senior marketing leadership on an agreed, ongoing basis, without a full-time executive hire.
At Housetop, CMO-level leadership is central to the Growth Partnership; your package determines its scope and level of support. The leadership applies and refines the strategy established in your Growth Blueprint, so the person setting direction is connected to the team doing the work.
Meet Brady Trapnell.
Founder, Housetop Marketing & Design
Brady founded Housetop Marketing & Design with a simple belief: established businesses deserve a holistic approach to marketing, one that connects strategy, positioning, and execution to their broader business goals. Today, he leads a team that provides experienced marketing leadership and the capabilities to put that strategy into action.
Under Brady's leadership, Housetop has worked with nationally recognized organizations, as well as dozens of small and mid-sized businesses. The team has helped clients generate millions of dollars in additional revenue by bringing greater clarity, consistency, and purpose to their marketing efforts.
As a fractional CMO, Brady works directly with business owners and leadership teams to understand their challenges, identify opportunities, and establish a clear direction for growth. His approach starts with the business itself, ensuring every marketing investment supports a larger objective rather than becoming another disconnected initiative.
- Trusted by organizations from growing family businesses to nationally recognized brands
- Millions in new revenue growth driven for clients
- CMO-level strategic leadership backed by a multidisciplinary team
What the role covers
- 01
Goals into priorities
Translating business goals into clear marketing priorities.
- 02
Ongoing decisions
Applying and refining the agreed strategy: audiences, opportunities, and where to invest.
- 03
People and partners
Coordinating internal staff and external partners around one plan.
- 04
Sales and leadership
Connecting marketing with sales and the leadership team.
- 05
Measures and progress
Establishing useful measures and reviewing progress together.
Leadership in practice
- 01 · Act2EV
Act2EV
Fractional CMO leadership combined with hands-on execution: working as an extension of the leadership team to prioritize initiatives, organize execution, and align marketing with growth goals.
See the project → Act2EV - 02 · Right Angle Home Services
Right Angle Home Services
Strategic planning and an audit produced a roadmap that aligned leadership around a common vision, followed by an ongoing partnership through a record-breaking year of sales growth.
See the project → Right Angle Home Services - 03 · Dock Solutions of Kentucky
Dock Solutions of Kentucky
A long-term marketing partner from the company’s first year, guiding strategy and positioning as the business expanded into new services and larger projects.
See the project → Dock Solutions of Kentucky
My company came on board as a Housetop partner earlier this year and I have had nothing but positive feedback... The true advisory in everything from marketing to sales positioning has moved our company to a much better position than we had been in over the last 10+ years.
How this fits into your partnership
CMO-level leadership is central to every Growth Partnership. Your package determines the scope and level of support, and the leadership applies and refines the strategy established in your Growth Blueprint.
Common questions
Have a question that isn’t here?
Start the Conversation →01How is this different from hiring an agency?
An agency usually delivers specific services. A fractional CMO is responsible for direction: deciding what matters, coordinating everyone involved, and connecting marketing to the business. At Housetop, that leadership comes with a team to carry out the work.
02Can you work with our existing marketer?
Yes. Supporting and guiding an internal marketer is one of the most common reasons businesses bring us in.
03Does Housetop also execute the work?
Yes. Through the Growth Partnership, leadership and execution are combined, so the plan and the work stay connected.
04How do we decide where to start?
Start with a Marketing Consultation, a complimentary one-hour meeting to discuss your goals and whether we’re the right fit. From there, we usually begin with a Growth Blueprint, or work from a sound plan you already have.
Let’s talk about your growth.
Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.
- An outside perspectiveA fresh look at your current marketing approach.
- Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
- Clear next stepsExplore what moving forward could look like for your business.
Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.