Your marketing team. Built around your business.
A full-service monthly marketing partnership that brings decades of experience, CMO-level leadership, and a team to execute the marketing and growth plan we develop together. We become an extension of your business, coordinating the work, measuring progress, and keeping your marketing moving forward.
Your selected partnership package determines the scope and mix of services, tailored to your business goals and priorities.
Leadership, execution, coordination, and review.
- 01
CMO-level leadership
- Set priorities with your leadership team, based on the plan.
- Guide ongoing decisions about audiences, opportunities, and investment.
- Keep the work connected to your business goals as they change.
- 02
Hands-on execution
- Our team carries out the agreed campaigns, content, and ongoing marketing.
- Website maintenance and basic updates are included.
- Specialists are brought in for each piece of work your package covers.
- 03
Your people and partners
- Work alongside your leadership and existing staff.
- Support and guide an internal marketer.
- Coordinate outside partners around the same plan.
The plan we execute
The Growth Blueprint is the separate engagement that audits your marketing, establishes your positioning and messaging, and builds your custom marketing and growth plan. Your Growth Partnership is how you hire our team to put that plan to work each month.
If your business already has a sound, current plan, we can start from it. Where foundational work is missing, we’ll recommend the Blueprint first.
A custom package of capabilities
Your selected Growth Partnership package determines the agreed mix and scope of services. These are capabilities a package can include, chosen around your plan, not a checklist included in every partnership.
CreativePhoto, video, and design for campaigns, social, and more.
SEO ServicesBe found in search and AI answers.
Google Ads ManagementReach people already searching for what you offer.
Fractional CMO LeadershipSenior marketing leadership, connected to the work.
Social Media ManagementA consistent, purposeful organic social presence.
Social Media AdvertisingPaid campaigns on Facebook and Instagram.
Email MarketingKeep customers informed and coming back.
CRM IntegrationsConnect lead capture, sales follow-up, and pipeline visibility so your team can make more of the opportunities your marketing creates.
Reputation ManagementMore reviews, stronger ratings, and a reputation that wins local search.
AI AdvertisingAdvertising on ChatGPT, plus research into emerging AI ad platforms.
Your marketing department, without the overhead.
Great marketing requires different perspectives and specialized expertise. Our team brings together experienced strategists, designers, developers, content creators, and advertising specialists who work collaboratively to support our clients.
In a Growth Partnership, that team operates as an extension of your business, providing the leadership, talent, and capabilities you need without the overhead of building a full in-house department.
- StrategistsCMO-level leadership, planning, and priorities.
- DesignersBrand, campaign, and website design.
DevelopersWebsites, landing pages, and integrations.- Content creatorsPhoto, video, writing, and social content.
- Advertising specialistsSearch, social, and AI advertising campaigns.
Website support and separate projects
Website maintenance and basic updates are included in Growth Partnerships. Brand identity, website builds, redesigns, and substantial updates remain separately scoped projects, including for partnership clients.
How the month works
The details are shaped around your business and your package. In practice, a month works like this.
- Priorities
- Priorities come from your plan and are agreed with your leadership team.
- Coordination
- We coordinate the work across Housetop, your staff, and your existing partners.
- Approvals
- You share requests and feedback, and work comes to you for review and approval before it goes out.
- Execution
- Our team carries out the agreed campaigns, content, and ongoing marketing.
- Progress reviews
- We review progress with you in plain language.
- Adjustments
- We use what we learn to adjust priorities as opportunities change. Advertising budgets are paid directly to the platforms and are separate from Housetop’s work.
Partnerships in practice
- 01 · Greater Kentucky Credit Union
Greater Kentucky Credit Union
Ongoing campaigns, content creation, digital marketing, product promotion, and member communications as GTKY’s full-service marketing partner.
See the project → Greater Kentucky Credit Union - 02 · KICK-EEZ
KICK-EEZ
Content, search, email, e-commerce support, and partnerships coordinated around product launches.
See the project → KICK-EEZ - 03 · Act2EV
Act2EV
Fractional CMO leadership combined with hands-on execution, working as an extension of the leadership team.
See the project → Act2EV
My company came on board as a Housetop partner earlier this year and I have had nothing but positive feedback... The true advisory in everything from marketing to sales positioning has moved our company to a much better position than we had been in over the last 10+ years.
01Which services are included in a Growth Partnership?
Your selected partnership package defines the scope and mix of services. We tailor that mix to your marketing and growth plan, so the work supports your business priorities. Website maintenance and basic updates are included. Brand identity projects, website builds, redesigns, and substantial website updates are scoped separately.
02Does a Growth Partnership include branding or a new website?
Brand identity work, new website builds, redesigns, and substantial website updates are separate project engagements. Your Growth Partnership includes website maintenance and basic updates alongside the ongoing marketing work agreed in your plan.
03How does the Growth Blueprint connect?
The Blueprint establishes the plan; the partnership executes it. If you already have a sound, current plan, we can start from it.
04Can Housetop support our existing marketing employee or agency?
Yes. We work alongside the people you already have, adding direction, specialist expertise, and the capacity to move the plan forward.
05How is this different from hiring separate vendors?
Separate vendors each own a piece. A Growth Partnership gives you one team responsible for how the pieces work together and for keeping them pointed at the same goals.
Let’s talk about your growth.
Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.
- An outside perspectiveA fresh look at your current marketing approach.
- Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
- Clear next stepsExplore what moving forward could look like for your business.
Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.