Google Ads management that reaches customers already looking for what you offer.
As a certified Google Partner, we help businesses and nonprofits plan, manage, and improve Google Ads campaigns around clear goals, relevant searches, and a stronger path from the ad to an inquiry.
This capability can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope.
A certified Google Partner, managing campaigns at scale.
Housetop is a certified Google Partner. That status reflects Google’s standards for certified expertise, campaign performance, and the volume of ad spend we manage on behalf of our clients.
We manage an extensive volume of campaigns across industries, from local service businesses to multi-location organizations and national brands. That breadth helps us recognize what works, spot problems early, and bring proven approaches to your account.
- Certified Google Partner
- Extensive campaign volume under management
- Google Ad Grants management for nonprofits
What Google Ads management covers
Your ad budget is paid directly to Google and is separate from our management work. We agree on the scope of management before campaigns begin.
- 01
Goals and planning
Business goals, audience needs, and a campaign plan to match.
- 02
Keywords and structure
Relevant keywords, a sensible campaign structure, and clear ad messaging.
- 03
Landing pages
Making sure the page after the click matches the ad and shows the next step.
- 04
Conversion tracking
Tracking the actions that matter, within platform capabilities and consent settings.
- 05
Ongoing review
Search terms, spend, and campaign performance, reviewed and adjusted.
- 06
Lead quality
Connecting campaigns to lead quality and sales follow-up where your data allows.
Google Ad Grants for nonprofit organizations
Eligible nonprofits can receive free Google search advertising through Google Ad Grants. We help organizations apply, launch, and manage grant accounts so the opportunity turns into real visibility for their mission.
Eligibility and setup
Guidance through the Google for Nonprofits and Ad Grants application, and a properly structured account from the start.
Compliance
Ongoing management to meet the program’s requirements, so the account stays active and in good standing.
Mission-focused campaigns
Campaigns built around donations, volunteers, services, and awareness, tied to measurable actions on your website.
Ongoing optimization
Regular review of keywords, ads, and results to make the most of the grant each month.
How we manage campaigns
- 01
Goals and tracking
Agree on what success looks like and make sure it can be measured.
- 02
Align campaigns and pages
Match keywords, ads, and landing pages to what people are looking for.
- 03
Launch
Start the agreed campaigns with a clear budget.
- 04
Refine
Adjust based on actual search terms, spend, and inquiries.
Ad spend and management
Ad spend
The budget your ads use, paid directly to Google. You decide it, and you can see it in your account.
Management
Housetop’s work planning, building, monitoring, and improving the campaigns, scoped with you.
Paid search work
- 01 · Cooper Family Dentistry
Cooper Family Dentistry
Ongoing Google Ads management, with paid advertising and landing page creation reaching prospective patients actively searching for dental care.
See the project → Cooper Family Dentistry
How this fits into your partnership
Google Ads Management can be included in a custom Growth Partnership, depending on your selected package, business priorities, and agreed scope. It works alongside the other capabilities in your package, guided by your marketing and growth plan.
01What does being a Google Partner mean?
Google Partner status is earned by agencies that meet Google’s requirements for certified team members, campaign performance, and managed ad spend. It means your account is managed by a team Google recognizes for its expertise.
02Can you help our nonprofit with Google Ad Grants?
Yes. We help eligible nonprofits apply for Google Ad Grants and manage the account so it stays compliant and drives meaningful results for the mission. The grant covers ad spend within Google’s program limits; management is scoped with you.
03Is ad spend included?
No. Ad spend is paid directly to Google from your account. Our management work is separate and agreed with you.
04Can you review an existing account?
Yes. We can look at your current campaigns, tracking, and landing pages and recommend what to keep, change, or stop.
05Do landing pages matter?
Yes. The page after the click needs to match the ad and make the next step clear. We review landing pages as part of the work. Basic updates are included in a Growth Partnership; building new landing pages or larger website changes may need a project scope.
06How do you judge lead quality?
Beyond counting inquiries, we look at which ones turn into real opportunities, using what you can share from your follow-up or sales process.
Let’s talk about your growth.
Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.
- An outside perspectiveA fresh look at your current marketing approach.
- Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
- Clear next stepsExplore what moving forward could look like for your business.
Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.