Make your brand reflect the business you’ve built.
We create visual identities that reflect the quality of your business and give your team a consistent way to show up across your website, marketing, and customer experience.
Delivered as a separately scoped project, guided by the positioning and messaging established in your Growth Blueprint.
Identities in motion
Signs your brand is behind the business
If one of these describes your business, this work likely belongs in your growth plan.
- 01
Your reputation is stronger than your brand.
- 02
Your materials look different from one place to the next.
- 03
The business has changed, but the brand hasn’t kept up.
- 04
Your logo and visuals feel dated next to the quality of your work.
An evolution or a new identity
Evolve what you have
Keep the recognition you’ve earned and sharpen it: a refined logo and palette, a clearer design system, and consistent use across everything you produce.
Build a new identity
When the business has changed enough that the current brand holds it back, we design a new visual identity from the ground up, guided by the positioning and messaging set in your Growth Blueprint.
What a brand identity project can include
Brand identity is delivered as a separately scoped project. Positioning and messaging are established through the Housetop Growth Blueprint and guide the design work.
- 01
Logo
A refined or new logo, with versions for the places it needs to work.
- 02
Color and typography
A palette, typefaces, and design elements that work together.
- 03
Brand guidelines
Practical rules for using the brand across print, digital, signage, and more.
- 04
Key applications
The agreed applications that show the identity in use.
How a brand project runs
- 01
Understand the business
Your story, your customers, your competitors, and what you want the brand to make possible.
- 02
Start from the foundation
Your positioning and messaging, established through the Growth Blueprint, set the direction for the design.
- 03
Design the identity
Logo, color, type, and imagery that express your positioning and work wherever the brand appears.
- 04
Prepare for rollout
Guidelines and key applications so your team and partners can use the brand consistently.
Identities we’ve designed
- 01 · LandCal Logistics
LandCal Logistics
An evolved visual identity, carried through brand guidelines, the website, and fleet and print applications.
See the project → LandCal Logistics - 02 · Greater Kentucky Credit Union
Greater Kentucky Credit Union
A refreshed brand and the Think Greater platform, carried through stationery, the website, campaigns, and member materials.
See the project → Greater Kentucky Credit Union - 03 · Child Care Council
Child Care Council
A new brand identity for the Child Care Council of Kentucky, carried into a redesigned website and campaigns.
See the project → Child Care Council - 04 · Lexington Rescue Mission
Lexington Rescue Mission
Brand strategy and visual identity development, applied across campaigns, collateral, and fundraising materials.
See the project → Lexington Rescue Mission - 05 · Immanuel Baptist Church
Immanuel Baptist Church
Logo design, brand identity, guidelines, environmental branding, and signage, including the iKids ministry identity.
See the project → Immanuel Baptist Church
Incredible experience with Housetop Marketing and Design. They captured our vision and elevated it even further. From start to finish, they went above and beyond.
01Do we need to replace our logo?
Not necessarily. Many businesses are better served by evolving the brand they have. We recommend a direction after understanding your business and what your current brand is doing for you.
02Can you work with our existing brand?
Yes. We can tighten the visual system and create guidelines without starting over.
03Where does messaging fit?
Positioning and messaging are established through the Growth Blueprint. Brand identity work translates that foundation into a visual system your business can use consistently.
04How does the identity carry into our website and marketing?
Guidelines and key applications show how the brand works in practice. Carrying it into a new website is a separate website project; applying it in ongoing marketing can be part of a Growth Partnership.
Let’s talk about your growth.
Great marketing starts with a clear understanding of your business. In this complimentary one-hour conversation, we’ll discuss where you are, where you want to go, and what might be standing in the way.
- An outside perspectiveA fresh look at your current marketing approach.
- Identify opportunitiesDiscuss gaps and opportunities that may be limiting growth.
- Clear next stepsExplore what moving forward could look like for your business.
Have a defined website, brand, or creative project? We can scope it as a focused project. Tell us about it in the form.