Case Study07 / 16

APM Paving

Learn how Housetop serves as APM Paving's full-service marketing partner, driving visibility, project storytelling, and long-term growth.

  • Marketing Strategy
  • Content Creation
  • Website Management
  • SEO
  • +6
APM Paving site evaluation and planning documents
Fig. 07APM Paving
Client
APM Paving
Scope of Work
  • Marketing Strategy
  • Content Creation
  • Website Management
  • SEO
  • Ads Management
  • Social Media Management
  • Email Marketing
  • Graphic Design
  • Photography & Video
  • Marketing Partner (Current)
Read more

01The Opportunity

As APM Paving continued to expand throughout Kentucky, the company needed a marketing partner capable of supporting business development efforts, documenting projects, and consistently communicating the expertise that had built its reputation.

Like many construction companies, much of APM’s best work was happening in the field, but those projects were not always being leveraged as marketing assets. Leadership wanted a more consistent approach to storytelling, brand visibility, and market positioning.

An APM Paving feature produced by Housetop.

02What We Did

As APM’s full-service marketing partner, we function as an extension of their team. We developed a content strategy centered around project storytelling, industry expertise, and educational resources that demonstrate the company’s capabilities.

Yellow street sweeper on a leafy suburban road with workers nearby

Through website management, content creation, email marketing, social media management, photography and videography, and ongoing strategic consulting, we help ensure the APM brand remains visible and relevant across every stage of the customer journey.

Parking lot beside a small building with a tree-lined lawn and two people walking near the entrance
Road roller compacting fresh black asphalt on a paved surface
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What other clients sayOwnerDock Solutions of KentuckyRead the case study →See more reviews on Google ↗ (opens in a new tab)
Great company to work with, very reliable and punctual. They have a vast knowledge of marketing to increase revenue and exposure to the market.
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