Case Study08 / 16

Cooper Family Dentistry

See how Housetop helped Cooper Family Dentistry build a stronger marketing foundation and generate consistent new patient opportunities.

  • Brand Strategy
  • Brand Identity Development
  • Website Design & Development
  • Search Engine Optimization (SEO)
  • +4
Visit cooperfamilydental.com (opens in a new tab)
Cooper Family Dentistry logo on a glass door
Fig. 08Cooper Family Dentistry
Client
Cooper Family Dentistry
Scope of Work
  • Brand Strategy
  • Brand Identity Development
  • Website Design & Development
  • Search Engine Optimization (SEO)
  • Google Ads Management (Current)
  • Landing Page Development
  • Performance Reporting
  • Lead Generation Campaigns

01The Opportunity

For years, Cooper Family Dentistry had built a thriving practice through exceptional patient care, strong community relationships, and word-of-mouth referrals. As the practice prepared to move into a larger facility, leadership recognized an opportunity to become more intentional about marketing and establish a foundation capable of supporting future growth.

While referrals had fueled the practice’s success, there had never been a concentrated marketing effort designed to consistently generate new patient opportunities. The move presented a pivotal moment: not only to expand physical capacity, but also to elevate the brand, strengthen the patient experience, and create a scalable system for attracting new patients.

The challenge was building a brand that could complement the practice’s reputation while positioning Cooper Family Dentistry for long-term growth in an increasingly competitive market.

02The Process

We partnered with Cooper Family Dentistry to develop a stronger marketing foundation built around growth, visibility, and patient acquisition. Our work included refining the practice’s brand presence, developing a modern website experience, and implementing digital advertising campaigns designed to connect with prospective patients actively searching for dental care.

03The Solution

Through strategic website development, search engine optimization, paid advertising, landing page creation, and ongoing campaign management, we created a marketing system designed to consistently generate awareness and new patient opportunities.

Dentist in mask and gloves performing a dental procedure on a patient in a clinic chair.

Since launching these efforts, Cooper Family Dentistry has experienced significant growth while continuing to expand its presence within the community. The practice now benefits from a stronger digital presence, a more modern patient experience, and a consistent flow of marketing-generated opportunities.

Six-color neutral palette swatches: navy, teal, light blue, white, cream, and black.
General Dentistry webpage with hero image of a dentist treating a patient and the heading “Everyday Care for Lifelong Smiles”
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Easy to work with. Housetop created my office an amazing website. It’s drawn in new traffic and I get comments from my existing patients about how professional the site is. I appreciate the team’s prompt response and expert work to take my business to the next level.
Dr. J.D. Cooper, Cooper Family Dentistry
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