01The Opportunity
Right Angle Home Services had earned a reputation for exceptional craftsmanship and customer service, but their marketing lacked a cohesive strategy. As the company prepared for growth, they needed clearer positioning, stronger messaging, and a digital presence that reflected the quality of their work.
02What We Did
Through our strategic planning and audit process, we developed a roadmap that aligned leadership around a common vision. We refined their messaging to emphasize their craftsman-led approach, redesigned their website to better support the sales process, and continue to provide ongoing marketing support through content creation, social media management, and strategic consulting.
03Building from the Foundation
Like many great companies, Right Angle had great people and great work, but lacked a unified marketing direction. Through our audit and strategic planning process, we brought clarity to their messaging, aligned their team, and established a clear path toward their goals.
- 114%
- increase in Organic Facebook
Impressions after 1 month of account management - 149%
- increase in Google Listing Impressions in 6 months of account management vs the prior year
- 731%
- increase in Facebook video views in 6 months of account management vs the prior year
- Record Growth
- Due to client confidentiality, specific sales volume can’t be disclosed, but Right Angle is experiencing record growth in 2026.
04Brand Storytelling
To further elevate the Right Angle brand, we developed a project feature system designed to showcase completed work in a more strategic and compelling way. Rather than simply posting photos of finished projects, each feature highlights the client’s goals, design decisions, craftsmanship, and transformation. These project stories help prospective clients visualize what’s possible, reinforce Right Angle’s premium positioning, and provide a consistent stream of content that demonstrates the quality and expertise behind every project. Video produced by Housetop
