Luminate Bank

Scope of Work

Social Media Management

Personal Brand Development
Content Creation
Marketing Consulting

Luminate Bank is a national banking institution that works with mortgage professionals and affiliate partners across the country. As a leading mortgage team transitioned from another national lender to Luminate, they needed to quickly establish credibility, visibility, and local market awareness in Central Kentucky under the new brand.

Housetop is partnered with the team to support the transition while positioning their mortgage advisors as trusted local experts.

Through content creation, personal brand development, and ongoing marketing support, we continue to help strengthen their presence in the region and create consistency across their outreach efforts.

The Process

Housetop is creating a localized marketing strategy focused on brand awareness, relationship-building, and advisor visibility. Our efforts center around developing consistent content, strengthening personal brands, and helping the team establish a recognizable presence and recruiting platform under the Luminate name.

The Solution

By creating consistent content and elevating the personal brands of individual mortgage advisors, the team has been able to strengthen awareness, build trust, and create momentum under the new brand.

Housetop continues to serve as an ongoing marketing partner as the team expands its presence and influence throughout the region.

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