Lexington Rescue Mission

"If you are looking for someone to help you with your marketing, I highly recommend using Housetop Marketing & Design...It has been nothing short of amazing...They are very knowledgeable, responsive, and professional. They have helped us grow our social presence tremendously. I cannot recommend them enough!"

Erin Cress, Lexington Rescue Mission

Scope of Work

Brand Strategy & Design

Visual Identity Development

Messaging Consulting

Graphic Design

Campaign Design

Marketing Collateral

Fundraising Materials

Website Management

Marketing Partner (Current)

The Opportunity

For decades, Lexington Rescue Mission has served as one of Central Kentucky's most respected and recognizable nonprofit organizations. As the Mission prepared to transition into a newly expanded facility, leadership recognized an opportunity to refresh the organization's brand while honoring the trust, recognition, and community goodwill that had been built over many years.

The challenge was finding the right balance between modernization and preservation. The existing brand carried significant equity within the community, and any changes needed to respect the organization's history while positioning it for the future.

With expanded facilities, growing programs, and a renewed vision for serving those experiencing homelessness and hardship, the Mission needed a visual identity that better reflected the scale of its impact and the next chapter of its story.

The Goal

We partnered with Lexington Rescue Mission to execute a thoughtful brand refresh designed to modernize the organization's appearance without losing the recognition and familiarity that supporters had come to trust.

88%

YoY increase in organic Facebook reach in the first three months of our marketing partnership.

156%

YoY increase in pageviews in the first three months of our marketing partnership.

261%

YoY increase in Instagram video views in first three months of marketing partnership.

26%

YoY increase in Facebook post engagement in the first three months of marketing partnership.

The Results

Through strategic design updates, refined visual standards, and updated marketing materials, we helped create a more polished and cohesive brand system capable of supporting fundraising, community engagement, donor communications, and program promotion.

As the organization entered its expanded facility, the refreshed brand provided a stronger foundation for communicating its mission and showcasing the life-changing work taking place throughout its programs.

Today, we continue to support Lexington Rescue Mission as a full-service marketing partner, helping tell stories of transformation, support fundraising initiatives, and communicate the organization's impact across the community.

Brand Storytelling

One of the most powerful ways Lexington Rescue Mission communicates its impact is through the stories of the individuals and families it serves. Through video storytelling, we help capture these moments of transformation in a way that is authentic, respectful, and compelling.

By sharing real stories of hope, recovery, and life change, the Mission is able to connect supporters directly to its work, strengthen donor engagement, and demonstrate the lasting impact made possible through the generosity of the community.

Brand Storytelling

These stories have become a cornerstone of the Mission's communications strategy, supporting fundraising campaigns, donor outreach, events, and community awareness initiatives.

More than marketing assets, they serve as a powerful reminder of the lives being changed every day and help ensure that supporters can see the tangible results of their investment in the Mission's work.

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