Child Care Council

"The Child Care Council cannot say enough positive things about Housetop. Their team is creative, responsive, and deeply committed to understanding our mission and goals. From branding and design to marketing strategy, they consistently deliver high quality work that is both visually compelling and strategically effective."

Debbie Link, Executive Director of Child Care Council

Scope of Work

Messaging Development

Brand Identity Design

Website Design & Development

Marketing Strategy

Social Media Management

Content Creation

Campaign Development Graphic Design

Marketing Partner (Current)


The Opportunity

The Child Care Council of Kentucky had a strong reputation and a long history of supporting child care providers, families, and communities throughout the Commonwealth. With new leadership in place and a clear vision for the future, the organization recognized an opportunity to modernize its brand and strengthen how it communicated its mission.

Over time, the existing brand had become dated and no longer fully reflected the professionalism, impact, and forward-thinking direction of the organization. Leadership wanted to create a more cohesive identity that would resonate with today's audiences while providing a stronger foundation for future growth and outreach efforts.

The goal was not simply a visual refresh: it was to establish a clearer, more recognizable brand that better represented the organization's role as a statewide leader in child care advocacy, education, and support.

The Process

Our engagement began with messaging development and strategic planning designed to clarify the organization's role and value proposition. From there, we developed a refreshed brand identity and redesigned the website to improve accessibility, navigation, and user experience.

White text on blue background: “Where every child has the opportunity to thrive.”

The Results

Today, we continue to support the Council through content creation, event promotion, campaign development, graphic design, and ongoing marketing strategy.

By aligning messaging, branding, and outreach efforts, we've helped create a stronger platform for communicating the organization's mission and impact across Kentucky.

The organization now has a more cohesive brand, clearer messaging, and a stronger digital presence capable of supporting long-term engagement.

Child Care website homepage with smiling child photos and the message “Where every child has the opportunity to thrive”

Nature's Symphony

Breathtaking colors of our planet
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Billboard for Child Care Council with logo, website, and a child photo against a blue sky
Child Care Council social media post showing a smiling child being lifted in a playground-like setting

Sands of Time

Stark beauty of desolate dunes
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Four-color grid with a circular leaf-like logo in each quadrant, each in contrasting blue and green tones
Children playing and learning at a classroom table with blocks, with a teacher nearby and colorful classroom decor.

Faces of Humanity

Portraits of people from around the globe
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Open laptop with black keyboard and a colorful website on the screen, viewed from above
Trade show booth with Child Care Council branding, bright green backdrop, slogan, and display pedestal
Blue circular sign with a stylized leaf and person icon in green and light blue
Blue-and-white Child Care Council letterhead envelope with logo and address