Act2EV

Building the Marketing Foundation for a California EV Startup

Scope of Work

Fractional CMO Leadership

Marketing Strategy

Brand Positioning

Messaging Development

Social Media Strategy

Sales Process Development

Customer Journey Mapping

Marketing Consulting

The Opportunity

Act2EV was trying to pave a trail in commercial EV charging infrastructure, engineering, permitting, and construction. Like many startups, however, they faced a familiar challenge: translating industry expertise into a scalable marketing and sales engine.

Rather than simply increasing marketing activity, the opportunity was to establish a strong foundation for growth: clarifying the company's positioning, identifying its ideal customers, creating a repeatable sales process, and developing a marketing strategy capable of supporting long-term expansion.

The Process

Throughout the engagement, we worked as an extension of the leadership team: helping prioritize initiatives, organize execution, and align marketing efforts with the company's growth goals.

The Solution

By combining Fractional CMO leadership with hands-on execution, we helped move an early-stage startup into a company with a clear marketing direction, stronger market positioning, and improved systems for attracting and converting new business.

Today, Act2EV has a marketing foundation built to support continued growth, allowing leadership to focus on scaling the business with confidence while marketing and sales work together toward the same objectives.

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