housetop

How We Helped a Home Services Company Build a Record Year

Sun, 30 Aug 2026 21:24:03 GMT

How We Helped a Home Services Company Build a Record Year

How clearer positioning, a stronger digital presence and a cohesive marketing strategy helped an established home services company reach its next stage of growth.

The Business

Right Angle Home Services had already built the hardest part of a great business: a reputation for doing exceptional work. Their team had earned the trust of homeowners through craftsmanship, customer service and an approach to remodeling centered around doing things the right way. The quality was there. The customer experience was there.

And the business had ambitions to grow. But the marketing hadn't caught up.

As Right Angle prepared for its next stage, leadership recognized that simply doing more marketing wasn't going to be enough. They needed greater clarity around how the company was positioned, how they communicated their value and how marketing could consistently support their growth goals.

The Challenge

Right Angle's challenge is one we see often in established businesses. The company had grown because it was good at what it did, not because it had built a sophisticated marketing machine.

That meant there were pieces of marketing happening, but there wasn't one clear strategy connecting them. The company's messaging didn't fully communicate what made Right Angle different. Its digital presence didn't reflect the caliber of its work. And some of its greatest marketing assets: the projects, people and craftsmanship behind the company, weren't being leveraged to their full potential.

The answer wasn't to immediately start buying more ads or producing more content.

We first needed to understand the business, where it wanted to go and what was standing between Right Angle and that next stage of growth. So that's where we started.

What We Found

Through our Blueprint process, one opportunity stood above the rest: Right Angle was better than its marketing made it look.

The company wasn't simply another remodeling contractor. There was a level of craftsmanship, attention to detail and customer care that created a fundamentally different experience.

That distinction needed to become much clearer.

We also saw an opportunity to make Right Angle's actual work a much bigger part of its marketing. Every completed kitchen, bathroom, addition or whole-home transformation was evidence of what the company could do. Instead of treating those projects as a handful of photos for social media, they could become stories that helped prospective customers understand the thought, expertise and craftsmanship behind the finished product.

Most importantly, Right Angle needed a marketing strategy built around where the business was trying to go, not simply a collection of marketing tasks.

The Plan

Our work centered around three priorities.

1. Clarify the Positioning

Before generating more attention, we needed to give prospective customers a clearer reason to choose Right Angle.We refined the company's messaging around its craftsman-led approach and the quality of the experience it provides.

Rather than competing as another company capable of completing a remodel, the marketing needed to communicate the expertise, care and craftsmanship behind the work. That positioning became the foundation for everything that followed.

2. Build a Digital Presence That Matched the Business

For a company selling major home projects, the website has an important job. Prospective customers aren't making an impulse purchase. They're evaluating whether they can trust a company with their home, their money and a project that may take months to complete.

We redesigned Right Angle's website to better support that decision-making process. The goal was to more clearly communicate the company's positioning, showcase the quality of its work and give prospective customers confidence before they ever spoke with the team.

3. Turn Great Work Into Great Marketing

Right Angle already had its best source of marketing content: the work it completed every day. We developed a more intentional approach to capturing and telling those stories through photography, video, social content and detailed project features.

Rather than simply showing the finished room, we could tell the story behind it: what the homeowner wanted to accomplish, the decisions that shaped the project, the craftsmanship involved and the transformation that resulted.

That gave prospective customers something much more valuable than another before-and-after photo. It helped them picture what working with Right Angle could look like for their own home.

The Results

Today, Right Angle is experiencing record growth. While specific sales figures remain confidential, the company has reached new levels of sales performance as the business and its marketing have matured together.

The leading indicators have moved with it. Right Angle has experienced substantial increases in organic social reach, video consumption and visibility through Google, while building a much stronger library of content and project stories that can continue supporting the brand over time.

But the most meaningful result isn't any individual marketing metric. It's that the quality of the company's marketing is beginning to match the quality of the company itself.

Right Angle has clearer positioning, a stronger digital presence and a more cohesive system for turning the work it already does exceptionally well into opportunities for future growth.

What's Standing Between You and Your Next Stage of Growth?

If your business is established but you feel like your marketing should be producing more, don't start by adding another tactic.

Start by figuring out where the gaps are.

Our Growth Diagnostic is a quick assessment designed to help identify potential gaps in your positioning, strategy, execution and measurement, and give you a clearer picture of where your next growth opportunity may be.

Take the Growth Diagnostic at the link below.

How We Helped a National E-Commerce Brand Nearly Double in Two Years

Sun, 30 Aug 2026 20:52:18 GMT

How We Helped a National E-Commerce Brand Nearly Double in Two Years

How better positioning, a stronger digital foundation and a cohesive marketing strategy helped unlock the next stage of growth.

The Business

When we first connected with this national e-commerce brand, KICK-EEZ , they already had something most businesses would love to have: more than 40 years of history, a respected name in their industry and products with a loyal following.

The business had built a strong reputation without a sophisticated marketing operation behind it. That created an interesting opportunity.

We didn't need to manufacture demand for an unknown product or reinvent what had made the company successful.

We needed to help the marketing catch up with the business.

The Challenge

Like many established businesses, years of growth had created a collection of marketing needs without a clear strategy connecting them.

The brand had an e-commerce website and an existing customer base. New products were being developed. Customers were searching for its products online. There were opportunities across content, social media, email, search and industry partnerships.

There was plenty we could do.

The more important question was what we should do, and in what order.

That's a distinction that has become central to how we work at Housetop. Our name comes from a simple idea: you wouldn't start building a house at the roof. Yet businesses are sold marketing that way all the time. Start running ads. Build a new website. Post more on social. Invest in SEO.

Those tactics aren't inherently wrong. But without understanding the business underneath them, it's difficult to know whether they're the right place to start. So we started by looking at the bigger picture.

What We Found

The biggest opportunity wasn't one missing marketing channel. It was the amount of untapped potential already inside the business.

The company had decades of expertise that could become useful content. Its product catalog created opportunities to capture customers with very specific needs. New product development provided a steady source of stories and campaigns. Its reputation opened doors to credible partnerships within the industry.

Most importantly, there was an opportunity to connect those pieces.

Instead of treating the website, search, content, email, social media and partnerships as separate activities, we could build a strategy where each made the others more effective.

That became the foundation of the plan.

The Plan

We centered the strategy around three priorities.

1. Make the digital experience match the quality of the business

An established brand's digital presence should reinforce the credibility it has spent years building. We focused on strengthening how the brand and its products were presented online, making it easier for customers to understand what made the products different and find the right solution for their needs. That work created a stronger destination for everything else we would eventually do to generate attention and traffic.

2. Get in front of customers already looking for a solution

We saw significant opportunity in organic search. Rather than approaching SEO as a race to publish as much content as possible, we focused on the searches closest to the company's products and the problems they solve. Product-specific searches, compatibility questions, buying questions and other high-intent topics gave us opportunities to meet customers much closer to the point of purchase. The goal wasn't simply more traffic. It was more relevant traffic.

3. Turn individual marketing activities into a system

This was perhaps the most important shift. A new product wasn't just something to add to the website. It could become a product page, search opportunity, email campaign, social content, video and reason to engage an industry partner. A partnership wasn't just a sponsored post. It could create credible third-party content that could be used across the website, email and social media. A useful piece of content could generate search traffic today and continue introducing customers to the brand months or years later. We wanted every good idea to work harder.

The Results

Two years later, the business is approaching twice the size it was when our partnership began.

That growth hasn't come from a single viral post, advertising campaign or breakthrough tactic. It's been the result of dozens of improvements working together over time.

The brand is reaching more potential customers. Its digital presence is stronger. Search has become a more meaningful source of discovery. Product launches have more marketing support behind them. Partnerships are extending the brand's reach and credibility. And the company has a much stronger marketing infrastructure supporting its continued growth.

That's the kind of growth we want to help create.

Not a temporary spike, but a stronger business with a better system behind it.

What's Standing Between You and Your Next Stage of Growth?

If your business is established but you feel like your marketing should be producing more, don't start by adding another tactic.

Start by figuring out where the gaps are.